Once upon a time in the tropics
Everybody Loves Salsa is an animated short film that celebrates Latin American heritage, rhythm, culture, and connection through movement, colour, and music. More than ten years in development and two years of production, the film combines 2D and 3D animation with mixed media techniques, creating a vibrant visual experience inspired by Colombia and the culture of salsa. With a salsa track and a Colombian Pacific-inspired piece exclusively made for the project, Everybody Loves Salsa brings together musicians, artists, and dancers to honour Cali and the spirit of salsa.
The project began as a spark of inspiration in 2012 , and what started as an idea for a local festival poster contest entry grew into a more than decade-long artistic journey and exploration of Latin American music, culture, identity, and design. Cali became the backdrop for the film, with real-life streets, landmarks, and atmosphere captured through real photographs that were seamlessly woven into the animation. Drawing inspiration from salsa’s spontaneous nature, the project was approached with an open mind, often letting rhythm guide creativity. Over the years, the project went through different stages, evolving organically, integrating new ideas, and refining techniques that reflected Daniel’s ongoing journey with design while simultaneously experiencing Colombian culture.
Visually, Everybody Loves Salsa is a celebration of culture and colour. Its colour palette was perfected for over a decade, drawing from the colours of Colombia’s flag, and the ones present in nature, like the tropical fruits and Cali’s architecture, with all the colours matching seamlessly with each other. The short film’s characters are representative of Colombia and its culture, including El Guacamayo, La Palenquera, La Marimonda, El Jaguar, Juan Valdez, El Pibe Valderrama, and original characters El Dios de la Salsa and The AI Preacher. With each character reflecting a beloved part of the Colombian culture, combines with the original tracks and choreography, Everybody Loves Salsa is a love letter to the city of Cali, and the vibrant soul of Latin America.
Hey hola
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Hey hola *
Daniel Cordero is a designer and animator from Cadiz, Spain who now lives and works between Toronto and Cali.
His work encompasses everything from vibrant graphic art, to soft colour palettes that focus on texture and form, to meaningful and silly animations. His depiction of the human form can be literal or imaginary, using simple shapes to create characters with distinct personalities. From the most detailed illustration to the simplest icon, Daniel strives to create work that is both thought-provoking and incredibly humorous.
He’s also been awarded with three Vimeo Staff Picks (for Fastest, State of Grace and Art Is Theft), plus an extra one as collaborator for To This Day.
In 2022 he was a Pencil Wood winner at the prestigious D&DA Awards for the series The Adulthood.
Let’s talk
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A little help from my friends
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Luis Mejia
3d Modelling and 3d animation
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Jose Lun
3d Layout and additional 2d animation
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Manuel Casares
Additional 2d animation
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Xiomara Rodriguez
Media management, production, choreography
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Alejandro Castrillon
Media management
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Sarah Hurtado
Copywriter
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Jeff Moberg
Sound design, mastering and final mix
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Cristhian Salgado
Composer, music producer, mixer, backing vocals
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Liceth Zagon
Singer, backing vocals
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Jhon Fredy Vivas
Bombo, Cununos, Guasá and Marimba
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Adrián Viáfara
Clarinet
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Kevin Quinto
Bass
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Santiago Moa
Singer
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Romario Franco
Trumpet
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Sebastián Cifuentes
Trombone
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Cristian Pascagaza
Piano
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Hector Moreno
Choreography
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Archie
Morale and cuddles
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Coco
His memory rests in our hearts